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Internet
According to a 2005 report on holiday shopping conducted by Questus, it was web design and function that held the most meaning to online visitors. Roger Park in a report based on those findings said, "70 percent of online shoppers consider web design as a key role in 2005 online holiday spending."
The report went on to say, "Over 30 percent of online shoppers cited navigation, the checkout process, and product descriptions as critical site aspects that impacted their completion of online purchases."
Users cite lengthy registration requests as a primary reason they avoided certain online retailers. However, to explain how motivated online shoppers have become you need to understand that 77% of online users during the 2005 holiday season actually conducted an online purchase.
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The demand for online shopping spurs a phenomenal growth pattern. Online shoppers are discovering the value of being able to shop from the comfort of home without commute time, line waiting and stores that don't have the item they are seeking.
The web user remains in the driver's seat with the ability to click easily to, or away from, your site. The design function of your website is incredibly important in the midst of a growing throng of motivated shoppers.
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