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Resource Index 4
Every website needs a link exchange program. Every week, set aside time to work on your link exchange program to build up the quality and number of your text links out on other websites within your niche market.
Why not exchange banners? Search engines are fueled by text. Key words and links are what you are creating out on other websites. Website visitors do indeed check link pages and your text link on quality sites will generate some degree of traffic for you. You may like the look of your banner but when it comes to creating a strong link exchange program - build your website description with good key words and strong title with your URL.
Casino - Directory of casino related partner sites
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Black Jack - Directory of black jack related partner sites
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Poker - Directory of poker related partner sites
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Online Poker - Directory of online poker related partner sites
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Betting - Directory of betting related partner sites
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Lottery - Directory of lottery related partner sites
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Craps - Directory of craps related partner sites
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Slots - Directory of slots related partner sites
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Roulette - Directory of roulette related partner sites
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Games - Directory of games related partner sites
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Recreation - Directory of travel/holiday/resort/airline related partner sites
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Health - Directory of online pharmacy/hospital/health related partner sites
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Shopping - Directory of online shopping/gift related partner sites
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Business - Directory of business/finance/loan/mortgage related partner sites
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Computers - Directory of computer hardware/software/peripheral related partner sites
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Internet - Directory of webhosting/webdesign/internet marketing related partner sites
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Miscellaneous - Directory of all other partner sites
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Your title - A descriptive title for your website, not necessarily your domain name but the name you are branding your site with. There are very strong websites that use a title that describes the site rather than the domain name, again, using strong key words. Others have opted to use a title that starts with a number or letter "A" so that on another website - their text link will appear early in the page.
Website Description - Use Overture's Keyword Selector Tool to refine your text for your website description. The more thought and planning you put into your title and description, the more powerful your link exchange will have on search engines.
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